Brother Hai’s Pho Restaurant and the Future Vision of USM Metaverse 🇻🇳 In recent days, the phrase “Pho Anh Hai” and the address “10 Dan Phuong” suddenly climbed Google Trends in Vietnam. Surprisingly, there’s no real noodle shop at that address; it’s actually part of an indie video game called Brother Hai’s Pho Restaurant, created by a student from Hanoi University of Science and Technology. The game became a viral hit not just in Vietnam but across the internet. Players were charmed by its nostalgic setting: an old neighborhood in Dan Phuong, Hanoi, recreated with remarkable detail green-painted walls, plastic stools, faded posters about concrete cutting and payday loans, and the distinctive red-and-yellow signs that feel like home to anyone who grew up in Vietnam. Inside, there are only three tables and a few strange customers. The menu is hilariously authentic: pho tai, pho chin, pho bo vien, pho without scallions, and even the special dish called unmanned pho, all for 15,000 VND a bowl. It’s absurd, funny, and deeply human. But more than a game, Brother Hai’s Pho Restaurant has become a digital cultural landmark, a place that exists only online yet feels more real than many physical ones. It shows how a single creator can evoke the collective memory of a nation, transforming a small noodle shop into a virtual monument of emotion and identity. USM Metaverse: The Space Where Stories Live This is exactly where the USM Metaverse finds its greater purpose. USM is not just another virtual world. It is an infrastructure that allows people to recreate their memories, their culture, and their emotions on-chain. Like Brother Hai’s Pho, users in USM can build places that feel alive, emotional coordinates on a global map of digital existence. Every house, street, and sound could represent a fragment of human experience, recorded forever on the blockchain. Imagine a future where USM becomes a living world map of culture, built not by corporations but by communities. Perhaps one day, “10 Dan Phuong” will exist inside USM, a small Vietnamese alley preserved in the metaverse, where visitors can sit, enjoy a virtual bowl of pho, and hear the echo of a loudspeaker playing from the next street. A Broader Vision for the RACA and USM Team What Brother Hai’s Pho achieved was not merely entertainment but the fusion of culture, technology, and emotion. For RACA and the USM team, this represents a powerful direction: a metaverse of living stories, where every country and every community can preserve its cultural DNA as NFTs, interactive 3D spaces, and decentralized experiences. If Brother Hai’s Pho marks the rise of Vietnamese cultural gaming, then USM Metaverse can become the global stage the Metaverse of Human Memory, where every land carries a piece of our shared identity. There’s no real “Pho Anh Hai” at 10 Dan Phuong. But in the Metaverse, it can exist, and it can live forever. A place created by people, filled with laughter, nostalgia, and pride. That’s what makes USM different; it’s not only about digital assets but about preserving what makes us human. And maybe one day, among the neon lights of Mars City inside USM, you’ll still find a tiny noodle shop called Brother Hai’s Pho Restaurant, quietly steaming in the digital dawn. #USMverse #RACA #Metaverse #NFT #Culture #Vietnam #DigitalHeritage #Web3 #FutureLiving #AI